Lana del Rey - Love

There are a few taboo topics that people should avoid in casual conversations if you don't want them to get very agitated: politics, religion and Lana del Rey. Not so many artists can polarize the public opinion in the way that Lana del Rey does, and she clearly enjoys playing with the people's perception on her.

Her new single, Love, she takes the voice of the young millennial generation, the immediacy they live in, but also their desire to transcend to something bigger. The world belongs to them, they have access to all the information, and that's thrilling, but also it fills them with anxiety.

But it's a generation that wants to live and experiment and be free, more than any other, and Lana knows it "It doesn't matter if I'm not enough for the future or the things to come", this new generation doesn't wants to know about generating years of experience in one job that will allow them to have retirement funds, we want to travel now, we want to see changes in the world now, we want to be recognized now.

Anyone who would think that Love is a soppy romantic song would be in a terrible mistake, Love is an ode to a generation, to embrace what it makes it unique, because we live in exciting times, after all we are the generation that fully lived the digital revolution and it's experiencing changes in their lifestyle on a daily basis.

But she also knows how her style fits in this time "Look you kids, with your vintage music", it's a generation that moves quickly to the future, but has a constant look in the past, romanticizing all that they didn't got to live, so even when she goes back to the melancholic strings of her first album, for once she decides to leave her tragic Laura Palmer persona, and embraces love in a bigger, deeper sense.